Direct Sales
Direct sales are the life blood of any small winery. Beside the obvious significantly higher margins, direct sales connect you directly with your customers. Small wineries should be doing a minimum of 30% of there gross revenue from direct sales. I have extensive experience with direct sales and can help.
-Tasting Room Development
>merchandise for perception
>staff training, hiring advice
>staff incentive program
>using technology to aid success
>designing the right collateral materials
>price strategies
>data capture and mailing list ideas
-Design and promote an active wine club
>put in place the keys for success
>provide all the collateral materials necessary
-Special Events
>Design and implement your events program
>Help market your event program
>Facilitate wine sales at events
-The Web
>Design web sites to attract and hold customers
>Set up e-commerce on your site
>E-newsletters, blogs and e-mail marketing