Marketing
Each wine brand needs a starting point, a soul from which all other things evolve.
-Define or refine your story and what sets
you apart
-Build a clear sales and marketing plan that
has focus and moves you towards your goal
>product mix and pricing
>distribution strategies
>viral marketing
>e-marketing
-Packaging concepts
-Giving life to your brand with collateral
materials
>web site development
>winemaker notes
>sales kits
>brochures
>advertisements
>shelf talkers
-Define your approach to the media and trade
events